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Thriving communities inspired by the power of sport.


We collaborate to unleash the Power of Sport for Good to impact the Westside.

About Our Team

Julia Lankford has over 14 years of non-profit management experience. For Families First, she provided direct services in impoverished areas by determining local needs and designing economic opportunities to empower individuals to improve their own lives. Due to her keen insight and strong leadership, more than 1,200 Georgia residents gained economic security. Julia has also worked as the Neighborhood Revitalization Manager and Grants Manager for the East Athens Development Corporation, where she cultivated and stewarded relationships as part of a grant pipeline process.  She has been the recipient of numerous community service awards including the Young Professional on the Rise, and Forty under Forty Professionals in Northeast GA and ESSENCE Woman of the Year.  She received her B.S. in Political Science and Masters of Public Administration from Georgia Southern University, as well as her Accounting Certification from Athens Technical College. When Julia is not working, she enjoys spending time with her husband, Toryn and her daughter, Teghan.

Pharlone Toussaint has a decade of experience as an advocate for using sports as a catalyst for social change; her passion blossomed in 2007 alongside the Honorable Archbishop Desmond Tutu during a youth symposium hosted by Wheelock College targeting Boston Public school student leaders. Her experience working on both the college and professional level has allowed her to gain a greater insight into sport for development programming growth strategy and implementation. She has supported community relations and corporate social responsibility efforts for several professional sports teams including the Los Angeles Kings and Boston Celtics. She has also worked with professional athletes; both active and retired, on various social entrepreneurial initiatives. Pharlone is an Atlanta native where she is also a consultant in the creative-cause marketing arena and holds a Bachelor’s of Science in Management with a concentration in Marketing from Boston College Carroll School of Management.

Fast Facts

  • 45 individuals from 25 organizatons across several industries participate participated in the 4 Huddles to produce the Playbook for Impact
  • Official Alliance Launch Date: December 6th 2017
  • Focus Areas for 2018: Within each focus area, we identified specific outcomes, which serve as the long-term goals for our work, and objectives, which function as guideposts as we implement the strategies
    • Education: Increase family awareness and engagement & increase exposure to champions and role models.
    • Health & Wellness: Attract quality, community-invested volunteers & increase sports-based youth development programs
    • Sustainability: Increase fundraising capacity and active collaboration of Sport for Good Atlanta Alliance member organizations.
  • 25 signed up to join a working group in the alliance
  • Alliance expect to affect over 7000 households within the target communities (English Avenue, Vine City & Washington Park in the west side of Atlanta) over the next three years.

Sports Represented

  • Basketball
  • Fishing
  • Running
  • Fitness
  • Volleyball
  • Basketball
  • Free Play
  • Running
  • Tennis
  • Volleyball
  • Soccer
  • Golf

Major Activities

  • Monthly Working Group Meetings supporting key strategies in the Playbook for Impact
  • Monthly Trainings (fundraising, governance, human resources, marketing and communications)
  • Monthly Steering Group Meetings
  • Annual Community Outreach Celebration
  • Ongoing Professional Development and Capacity Building Grants
  • Ongoing contribution to Shared Impact Measurement
  • Ongoing comprehensive Evaluation

Most Active Members

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